STOPOVERFISHING
CAMPAIGN
Oceana
Overfishing is one of the major environmental problems that humans face today. For World Oceans Day, a web experience made possible to take action and raise voices.
Overfishing is one of the major environmental problems that humans face today. For World Oceans Day, a web experience made possible to take action and raise voices.
Overfishing is one of the major environmental problems that humans face today. For World Oceans Day, a web experience made possible to take action and raise voices.
Overfishing is one of the major environmental problems that humans face today. For World Oceans Day, a web experience made possible to take action and raise voices.
Overfishing is one of the major environmental problems that humans face today. For World Oceans Day, a web experience made possible to take action and raise voices.
Nobody wants to hear bad news.
Having that in mind, I had to focus on two major problems from the beginning: the fact that many campaigns focused on environmental issues are based on serious, gloomy tones bringing down the moods and energies of the viewer, followed by the feeling of being just "a drop in the ocean" with a problem in front too big to handle.
For Oceana, we took a playful approach to the web experience creation based on the idea of replenishing the ocean through responsible fishing. Users were prompted to create and introduce fish carrying their messages in the digital ocean through the interface and influencing the experience by talking about it on Twitter. All this in parallel to learning about Overfishing through the experience itself.
For Oceana, we took a playful approach to the web experience creation based on the idea of replenishing the ocean through responsible fishing. Users were prompted to create and introduce fish carrying their messages in the digital ocean through the interface and influencing the experience by talking about it on Twitter. All this in parallel to learning about Overfishing through the experience itself.
For Oceana, we took a playful approach to the web experience creation based on the idea of replenishing the ocean through responsible fishing. Users were prompted to create and introduce fish carrying their messages in the digital ocean through the interface and influencing the experience by talking about it on Twitter. All this in parallel to learning about Overfishing through the experience itself.
For Oceana, we took a playful approach to the web experience creation based on the idea of replenishing the ocean through responsible fishing. Users were prompted to create and introduce fish carrying their messages in the digital ocean through the interface and influencing the experience by talking about it on Twitter. All this in parallel to learning about Overfishing through the experience itself.
For Oceana, we took a playful approach to the web experience creation based on the idea of replenishing the ocean through responsible fishing. Users were prompted to create and introduce fish carrying their messages in the digital ocean through the interface and influencing the experience by talking about it on Twitter. All this in parallel to learning about Overfishing through the experience itself.
The commitment of the supporter is translated into a fish generated in real time: whether supporting the cause on social media using the official hashtag or submitting their message in the web special, their contribution is added into the virtual ocean through the appearance of a fish. In this way, each fish is a stored message from the growing community that can be rediscovered at any time by catching a fish.
All this in parallel to learning about Overfishing and useful advice through the experience itself.
RECOGNITIONS
FWA of the day
Gold Lovie Award
People’s Choice Lovie Award
Webby Awards Official Honoree
German Design Award Special
FWA of the day
Gold Lovie Award
People’s Choice Lovie Award
Webby Awards Official Honoree
German Design Award Special
FWA of the day
Gold Lovie Award
People’s Choice Lovie Award
Webby Awards Official Honoree
German Design Award Special
FWA of the day
Gold Lovie Award
People’s Choice Lovie Award
Webby Awards Official Honoree
German Design Award Special
FWA of the day
Gold Lovie Award
People’s Choice Lovie Award
Webby Awards Official Honoree
German Design Award Special