VIRTUAL
SHOWROOM
LG
When COVID-19 hit and kept the world apart, the necessity for an innovative solution bringing the people together rose quickly.
I took the challenge for the creation of LG’s Innovation Days, a unique, tailor-made platform for virtual conferences.
When COVID-19 hit and kept the world apart, the necessity for an innovative solution bringing the people together rose quickly.
I took the challenge for the creation of LG’s Innovation Days, a unique, tailor-made platform for virtual conferences.
When COVID-19 hit and kept the world apart, the necessity for an innovative solution bringing the people together rose quickly.
I took the challenge for the creation of LG’s Innovation Days, a unique, tailor-made platform for virtual conferences.
When COVID-19 hit and kept the world apart, the necessity for an innovative solution bringing the people together rose quickly. I took the challenge for the creation of LG’s Innovation Days, a unique, tailor-made platform for virtual conferences.
When COVID-19 hit and kept the world apart, the necessity for an innovative solution bringing the people together rose quickly.
I took the challenge for the creation of LG’s Innovation Days, a unique, tailor-made platform for virtual conferences.
As the virus spread globally, large conferences were cancelled and meeting in person was not possible anymore.
Companies such as LG suddenly had to transform the conferences into digital events, but with Zoom fatigue becoming a thing, it was clear we had to create something different bringing people together in a more interesting way than watching passively a video conference. During the research phase, the aspect of personalisation, social interactions and some unique element of surprise became the fundamental pillars for the creation of the digital platform.
For LG Electronics Air Solution we designed a custom multi-user, virtual event environment to host exciting talks, live Q&A sessions and workshops. The web experience, based on WebGL technology, allowed attendees to navigate freely in a 3D space using a customisable avatar.
The fully explorable space was composed of a large event lobby, a space dedicated to workshops, an auditorium and enriched by a custom virtual showroom to explore LG’s product offering.
Gathering spaces and mini-game were included to make sure visitors were entertained and engaged between talks.
For LG Electronics Air Solution we designed a custom multi-user, virtual event environment to host exciting talks, live Q&A sessions and workshops. The web experience, based on WebGL technology, allowed attendees to navigate freely in a 3D space using a customisable avatar.
The fully explorable space was composed of a large event lobby, a space dedicated to workshops, an auditorium and enriched by a custom virtual showroom to explore LG’s product offering.
Gathering spaces and mini-game were included to make sure visitors were entertained and engaged between talks.
For LG Electronics Air Solution we designed a custom multi-user, virtual event environment to host exciting talks, live Q&A sessions and workshops. The web experience, based on WebGL technology, allowed attendees to navigate freely in a 3D space using a customisable avatar.
The fully explorable space was composed of a large event lobby, a space dedicated to workshops, an auditorium and enriched by a custom virtual showroom to explore LG’s product offering.
Gathering spaces and mini-game were included to make sure visitors were entertained and engaged between talks.
For LG Electronics Air Solution we designed a custom multi-user, virtual event environment to host exciting talks, live Q&A sessions and workshops. The web experience, based on WebGL technology, allowed attendees to navigate freely in a 3D space using a customisable avatar.
The fully explorable space was composed of a large event lobby, a space dedicated to workshops, an auditorium and enriched by a custom virtual showroom to explore LG’s product offering.
Gathering spaces and mini-game were included to make sure visitors were entertained and engaged between talks.
For LG Electronics Air Solution we designed a custom multi-user, virtual event environment to host exciting talks, live Q&A sessions and workshops. The web experience, based on WebGL technology, allowed attendees to navigate freely in a 3D space using a customisable avatar.
The fully explorable space was composed of a large event lobby, a space dedicated to workshops, an auditorium and enriched by a custom virtual showroom to explore LG’s product offering.
Gathering spaces and mini-game were included to make sure visitors were entertained and engaged between talks.
During a conference or exhibition, the most thrilling part is the revealing and trial of the new products.
Nevertheless, we aimed to bring the same feeling of excitement and the sense of discovery into LG's digital platform.
In a dedicated showroom, visitors were able to view and discover the details of LG’s airflow and heating solutions. Each product could be checked closely in 3D or explored in detail thanks to special hotspots explaining the specific functionality through a unique closeup effect.
From the lobby, the audience was able to take part in a workshop or to access the auditorium.
While the environment of the lobby was characterised by its open design surrounded by water, and its friendly and light atmosphere, the auditorium gave a completely different atmosphere. Lighting and environment harmonise to concentrate all attention onto the wide screen theatre stage, from which different speakers’ video streamed their content live. The chat functionality supported the Q&A sessions during the live event. Watching the stream together and showing live reactions with emojis, clapping and waving hands made the conference feel so much more like an authentic, busy and exciting event.
RECOGNITIONS & MENTIONS
FWA of the day
Annual Trade Fair Design Yearbook 2021/22
FWA of the day
Annual Trade Fair Design Yearbook 2021/22
FWA of the day
Trade Fair Design Yearbook 2021/22
FWA of the day
Annual Trade Fair Design Yearbook 2021/22
FWA of the day
Annual Trade Fair Design Yearbook 2021/22