LENZING

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 _MY ROLE :: CONCEPT & UX LEAD, UI DESIGNER

The exploration of Lenzing's products over a scrollytelling-based web experience. Focused on the main material, wood, we presented the innovation behind the product shifting to a different perspective.

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_LANDING PAGE

To represent very complex processes and offer a preview of the different produced fabrics, we crafted a simple experience founded on a visual and animated narrative to showcase the production.To represent very complex processes and offer a preview of the different produced fabrics, we crafted a simple experience founded on a visual and animated narrative to showcase the production.


The experience starts and focuses on the main protagonist, a tree, with elements transforming before the visitor and revealing detailed insights. The journey is set in an open-space environment, with architectural elements composed of organic structures, bright areas, rich textures, and green components, giving the impression of a clean and positive atmosphere.

To represent very complex processes and offer a preview of the different produced fabrics, we crafted a simple experience founded on a visual and animated narrative to showcase the production.To represent very complex processes and offer a preview of the different produced fabrics, we crafted a simple experience founded on a visual and animated narrative to showcase the production.


The experience starts and focuses on the main protagonist, a tree, with elements transforming before the visitor and revealing detailed insights. The journey is set in an open-space environment, with architectural elements composed of organic structures, bright areas, rich textures, and green components, giving the impression of a clean and positive atmosphere.

To represent very complex processes and offer a preview of the different produced fabrics, we crafted a simple experience founded on a visual and animated narrative to showcase the production.To represent very complex processes and offer a preview of the different produced fabrics, we crafted a simple experience founded on a visual and animated narrative to showcase the production.


The experience starts and focuses on the main protagonist, a tree, with elements transforming before the visitor and revealing detailed insights. The journey is set in an open-space environment, with architectural elements composed of organic structures, bright areas, rich textures, and green components, giving the impression of a clean and positive atmosphere.

To represent very complex processes and offer a preview of the different produced fabrics, we crafted a simple experience founded on a visual and animated narrative to showcase the production.To represent very complex processes and offer a preview of the different produced fabrics, we crafted a simple experience founded on a visual and animated narrative to showcase the production.


The experience starts and focuses on the main protagonist, a tree, with elements transforming before the visitor and revealing detailed insights. The journey is set in an open-space environment, with architectural elements composed of organic structures, bright areas, rich textures, and green components, giving the impression of a clean and positive atmosphere.

To represent very complex processes and offer a preview of the different produced fabrics, we crafted a simple experience founded on a visual and animated narrative to showcase the production.To represent very complex processes and offer a preview of the different produced fabrics, we crafted a simple experience founded on a visual and animated narrative to showcase the production.


The experience starts and focuses on the main protagonist, a tree, with elements transforming before the visitor and revealing detailed insights. The journey is set in an open-space environment, with architectural elements composed of organic structures, bright areas, rich textures, and green components, giving the impression of a clean and positive atmosphere.

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_TREE TRANSFORMING & REVEALED DETAILS

Through the different stages, the wood transforms in front of the visitor, with hotspots appearing around the material enabling the discovery of the single process details, until the material becomes pulp and ultimately fabric or clothes. The story then ends with the material getting recycled and returning to the soil, completing the circle.

We kept the interface design very simple to concentrate on the animation of the tree and wood, in order to create a story to experience first rather than fill the space with too much information. And while the journey was visually realistic, the map of the factory was simplified, starting from the model and turning it into 3D.

Through the different stages, the wood transforms in front of the visitor, with hotspots appearing around the material enabling the discovery of the single process details, until the material becomes pulp and ultimately fabric or clothes. The story then ends with the material getting recycled and returning to the soil, completing the circle.

We kept the interface design very simple to concentrate on the animation of the tree and wood, in order to create a story to experience first rather than fill the space with too much information. And while the journey was visually realistic, the map of the factory was simplified, starting from the model and turning it into 3D.

Through the different stages, the wood transforms in front of the visitor, with hotspots appearing around the material enabling the discovery of the single process details, until the material becomes pulp and ultimately fabric or clothes. The story then ends with the material getting recycled and returning to the soil, completing the circle.

We kept the interface design very simple to concentrate on the animation of the tree and wood, in order to create a story to experience first rather than fill the space with too much information. And while the journey was visually realistic, the map of the factory was simplified, starting from the model and turning it into 3D.

Through the different stages, the wood transforms in front of the visitor, with hotspots appearing around the material enabling the discovery of the single process details, until the material becomes pulp and ultimately fabric or clothes. The story then ends with the material getting recycled and returning to the soil, completing the circle.

We kept the interface design very simple to concentrate on the animation of the tree and wood, in order to create a story to experience first rather than fill the space with too much information. And while the journey was visually realistic, the map of the factory was simplified, starting from the model and turning it into 3D.

Through the different stages, the wood transforms in front of the visitor, with hotspots appearing around the material enabling the discovery of the single process details, until the material becomes pulp and ultimately fabric or clothes. The story then ends with the material getting recycled and returning to the soil, completing the circle.

We kept the interface design very simple to concentrate on the animation of the tree and wood, in order to create a story to experience first rather than fill the space with too much information. And while the journey was visually realistic, the map of the factory was simplified, starting from the model and turning it into 3D.

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_INITIAL WIREFRAMES & UI DESIGN :: PRODUCT OVERVIEW

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_MAP OF THE DIFFERENT SECTIONS :: FACTORY TOUR

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_WIREFRAME & FINAL UI DESIGN :: FABRIC

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