MVWF

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_MY ROLE :: CONCEPT & UX LEAD, GAMEPLAY DESIGNER, UI DESIGNER, NARRATIVE DESIGNER

On Mar 29th, 2023 people around the globe gathered to experience the second edition of Metaverse Fashion Week (MVFW). For four days, visitors were able to enter a curated runway show, Legacy of Tomorrow, and explore 14 high-class fashion designs in a unseen, wonderland-themed environment.

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_VISITORS IN THE CANYON :: OUTFIT MODEL PASSING

We collaborated to a series of artists to showcase their clothes into an organised event. Within the team, my role included designing the user experience, the runway show mechanics, and the narrative structure to support the outfits presentation effectively.
The focus was on highlighting intricate garment details, so we leveraged cutting-edge technology to ensure visitors could appreciate even the smallest elements without compromising performance. By implementing pixel streaming and creating the experience with Unreal5 engine, a seamless gameplay became possible with high quality across all devices.

We collaborated to a series of artists to showcase their clothes into an organised event. Within the team, my role included designing the user experience, the runway show mechanics, and the narrative structure to support the outfits presentation effectively.
The focus was on highlighting intricate garment details, so we leveraged cutting-edge technology to ensure visitors could appreciate even the smallest elements without compromising performance. By implementing pixel streaming and creating the experience with Unreal5 engine, a seamless gameplay became possible with high quality across all devices.

We collaborated to a series of artists to showcase their clothes into an organised event. Within the team, my role included designing the user experience, the runway show mechanics, and the narrative structure to support the outfits presentation effectively.
The focus was on highlighting intricate garment details, so we leveraged cutting-edge technology to ensure visitors could appreciate even the smallest elements without compromising performance. By implementing pixel streaming and creating the experience with Unreal5 engine, a seamless gameplay became possible with high quality across all devices.

We collaborated to a series of artists to showcase their clothes into an organised event. Within the team, my role included designing the user experience, the runway show mechanics, and the narrative structure to support the outfits presentation effectively.
The focus was on highlighting intricate garment details, so we leveraged cutting-edge technology to ensure visitors could appreciate even the smallest elements without compromising performance. By implementing pixel streaming and creating the experience with Unreal5 engine, a seamless gameplay became possible with high quality across all devices.

We collaborated to a series of artists to showcase their clothes into an organised event. Within the team, my role included designing the user experience, the runway show mechanics, and the narrative structure to support the outfits presentation effectively.
The focus was on highlighting intricate garment details, so we leveraged cutting-edge technology to ensure visitors could appreciate even the smallest elements without compromising performance. By implementing pixel streaming and creating the experience with Unreal5 engine, a seamless gameplay became possible with high quality across all devices.

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_AVATAR CUSTOMISATION

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_GARNMENTS COLLECTION // MAIN AVATAR 

A crucial element was the creation and development of fluid storytelling which could involve the audience and guide them across the platform. While the interface design elements were kept simple, environmental clues such as paths, golden air flows and landmarks were crucial in leading guests through the experience. Enhancing the climatic journey were the original music, sound effects and a narrator’s voice - dispersing as an echo between the rocks as it presented the designers’ line-up. The show, lasting 15 minutes, was then closed by a light show followed by darkness slowly fading in until the next looped start, and the show would begin again.

A crucial element was the creation and development of fluid storytelling which could involve the audience and guide them across the platform. While the interface design elements were kept simple, environmental clues such as paths, golden air flows and landmarks were crucial in leading guests through the experience. Enhancing the climatic journey were the original music, sound effects and a narrator’s voice - dispersing as an echo between the rocks as it presented the designers’ line-up. The show, lasting 15 minutes, was then closed by a light show followed by darkness slowly fading in until the next looped start, and the show would begin again.

A crucial element was the creation and development of fluid storytelling which could involve the audience and guide them across the platform. While the interface design elements were kept simple, environmental clues such as paths, golden air flows and landmarks were crucial in leading guests through the experience. Enhancing the climatic journey were the original music, sound effects and a narrator’s voice - dispersing as an echo between the rocks as it presented the designers’ line-up. The show, lasting 15 minutes, was then closed by a light show followed by darkness slowly fading in until the next looped start, and the show would begin again.

A crucial element was the creation and development of fluid storytelling which could involve the audience and guide them across the platform. While the interface design elements were kept simple, environmental clues such as paths, golden air flows and landmarks were crucial in leading guests through the experience. Enhancing the climatic journey were the original music, sound effects and a narrator’s voice - dispersing as an echo between the rocks as it presented the designers’ line-up. The show, lasting 15 minutes, was then closed by a light show followed by darkness slowly fading in until the next looped start, and the show would begin again.

A crucial element was the creation and development of fluid storytelling which could involve the audience and guide them across the platform. While the interface design elements were kept simple, environmental clues such as paths, golden air flows and landmarks were crucial in leading guests through the experience. Enhancing the climatic journey were the original music, sound effects and a narrator’s voice - dispersing as an echo between the rocks as it presented the designers’ line-up. The show, lasting 15 minutes, was then closed by a light show followed by darkness slowly fading in until the next looped start, and the show would begin again.

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_FOCUSED VIEW ON ONE MODEL

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_THE LANDSCAPE // WHITE CANYON

Reco

RECOGNITIONS

→ 2024 IF Design Award - User Experience
→ 2024 IF Design Award 
→ 2023 Cannes World Festival Silver Lion
→ 2023 ADC Gold - Spatial Experience Media
→ 2023 ADC Gold - User Interface Web
→ 2023 ADC Gold - Immersion (AR, VR, Web)
→ 2023 ADC Gold - Immersive Web Experience
→ 2023 ADC Gold - Independent Projekt
→ 2023 ADC Silver - Innovative Use of Media
→ 2023 ADC Bronze - Hybrid Exhibition
→ 2023 ADC Shortlisted - User Experience
→ FWA of the day

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